UserTesting.com – Quick and affordable usability testing

I recently came across a low cost usability testing service provided by UserTesting.com They have already worked with some impressive clients including CNN and Twitter. The co-founder of Twitter said 'Use it, and your site will get better'. I would have to agree.This innovative new solution allows developers, designers and digital marketers to quickly and … Continue reading UserTesting.com – Quick and affordable usability testing

Digital Marketing – Use Google Ads to prospect new direct advertisers

Banner advertising and direct advertising is hard work. At a simplistic level you need to find the advertisers, approach them, sell the value of advertising on you site and negotiate terms. Many entrepreneurs will be able to come up with an initial list of target companies but often the hardest part of the sales cycle … Continue reading Digital Marketing – Use Google Ads to prospect new direct advertisers