Should we raise a small or large seed round? A Funding Scenario

I recently caught up with a buddy who is setting out on a new venture. We quickly got talking about his new project and the 2 seed funding scenarios they are considering. She/He is based in the US, has founded and sold companies before, and is about to go again with their new venture. This discussion … Continue reading Should we raise a small or large seed round? A Funding Scenario

Don’t forget the 3C’s when fundraising for your startup.

Corporate Lawyers, Corporate Development teams and Competitors are often overlooked or avoided by first time fund raisers. I think this is a mistake as I’ve won customers, raised money, developed partnerships and understood my market better by engaging these cohorts as part of my fundraising activities. Corporate Lawyers Every technology investment deal usually has at … Continue reading Don’t forget the 3C’s when fundraising for your startup.

Questions to ask potential joiners to a start-up

The goal of this post is to help establish some key questions to ask up front to ensure that joiners to our start-up are a good fit.We have limited financial resources so need to use other incentives like restricted stock agreements, options, sweat equity etc... to ensure joiners are adequately motivated and rewarded. We have … Continue reading Questions to ask potential joiners to a start-up

Digital Marketing – Use Google Ads to prospect new direct advertisers

Banner advertising and direct advertising is hard work. At a simplistic level you need to find the advertisers, approach them, sell the value of advertising on you site and negotiate terms. Many entrepreneurs will be able to come up with an initial list of target companies but often the hardest part of the sales cycle … Continue reading Digital Marketing – Use Google Ads to prospect new direct advertisers